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Puma Drive
Designing the future of small cars as service in 2060
Context:
Academic Project at the Royal College of Art (RCA)
Team :
Caroline Salmen
Aishwarya Narvekar
Timeline :
6 Weeks, 2023
Note :
All images used in relation to the PUMA brand are used for reference purposes only. The brand serves only as an inspiration for this academic project
Small Cars in 2060
process images - present, work,
Puma Drive is a project imaging the future of small cars inspired by a brand today and its speculative evolution in 2060. This project done with the Intelligent Mobility discipline at RCA puts a Service Design Lens on the question and imagines a future
Forever Faster. Forever Classic
An iconic brand with touchpoints throughout history.
They capitalize on heritage and nostalgia to move into the future.
2060 : a world of creators
Puma Drive
CREATORS ON THE GO
Prototyping Puma Drive
CO-CREATION WORKSHOP WITH CREATORS OF TODAY
Customisations & the Drive Ecosystem
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